Paper Converting Machine Company (PCMC)—a division of Barry-Wehmiller and a leading supplier of high-performance converting machinery for the global tissue, nonwovens and package-printing industries—is pleased to announce that Gino Santi has joined the company’s North American-based team from PCMC Italia, its operations in Lucca, Italy.

In his new role as Global Sales Executive, Santi will serve PCMC’s tissue customers throughout North America, primarily focusing on independent tissue converters. As these customers continue to battle the ever-growing complexities of competing globally, Santi’s years of international experience will offer them an all-inclusive view of the industry and provide them with the unique solutions necessary to stand out in the market today.

Santi joined PCMC Italia in 2010, and as a sales executive, he focused on the business development of the Middle and Far East tissue market.

“Gino’s enthusiasm and passion for PCMC, customer service and the tissue industry as a whole will bring a new dimension to how we serve our customers,” said Jason Hilsberg, Sales Director of Tissue Converting for PCMC. “With his significant international experience, Gino will further connect our Italian- and North American-based teams, allowing us to provide truly unique global solutions.”